The chain has 93 stores located throughout South Africa, servicing the middle to upper end of the middle-mass market as a provider of
The chain’s pursuit of customer excellence and a personal in-store experience is encompassed in its value proposition – “You’re the
Difference”. Bradlows was ranked fifth in the Furniture Retail category of the 2011 Ask Afrika Orange Index® Service Excellence
The chain has further differentiated itself through its modern store layouts and unique merchandise designs.