Its target market, namely traditional orientated communities in the emerging mass market, are serviced from its 130 stores that are concentrated in the outlying and smaller country towns where it has developed a loyal customer base. Barnetts offers a broad range of furniture, bedding and electrical products as well as other related services with a focus on value, functionality and practicality. It also has
long-standing relationships with customers backed by honest, friendly and efficient service The chain’s objective is to be the leading furniture chain in its target market segment. It has a target- and goal-driven approach, underpinned by strong relationships and teamwork, a culture which celebrates its staff’s achievements and develops its people in support of the Art of Service. Barnetts was ranked second in the Furniture Retail category of the 2011 Ask Afrika Orange Index® Service Excellence Benchmark.

In order to deliver its chain promise of delivering “Service and Value You Can Trust” Barnetts is committed to being integrally involved in the communities that it serves.