Brands // Russells | Russells branch list ►
 
 
 
 
Russells // see how little style costs
 
Established in 1943 and acquired in 1993, Russells is differentiated from its competitors by offering an innovative range of furniture and appliances through competent employees, thereby exceeding the expectations of its target market.
 
The retail chain has 205 stores located nationwide.

Russells enjoys the position as one of the leading credit furniture retailers in the mass middle market in South Africa. With its focus on operational excellence, merchandise and marketing effectiveness and employee development, it continues to overcome external challenges. Russells further prides itself on high levels of service delivery to its customers and business partners. The chain's operational disciplines are focused on customer acquisition and retention, while its employee development programme enables a healthy succession capacity to support growth.
 
 
 
 
Russells
 
  Toy de Klerk (49)
  Chief executive – 29*
  Executive management
  Scott Allan (40)
Operations – 19*
  Millicent Nortjé (53)
BA (Hons), MBA
Human resources – 34*
  Pieter Schoeman (53)
Merchandise and Marketing – 28*
   
*  years’ experience in furniture retail