It offers leading brands and the widest range of the latest merchandise through 54 locations in high traffic metropolitan based shopping malls and areas, including Windhoek in Namibia and Gaberone in Botswana.

It is focused on providing the middle to upper cash and small medium enterprise (SME) consumer markets with exceptional value, competitive pricing, international warranties and a superior in store ambiance and service, within which to engage, interact and transact with knowledgeable staff.

The chain is focused on delivering a more advanced sales and after sales experience and has implemented a number of innovative products and business processes to support this initiative in its aim to exceed its customers' expectations.