As a specialist retailer of household electrical and home entertainment merchandise through 100 stores conveniently situated across South Africa, it is purposefully geared for consumers who see themselves as first time homemakers.

The chain serves as the pioneer within the Group in proactively pursuing back end integration with the Morkels chain, focused on optimising the logistics and human resources processes and practices for both chains, through synergistic application of sound leadership and purposefully designed technology and systems.