Brands // Abra | Abra branch list 
 
 
 
 
Abra // practical solutions for your home
 
Abra was established in 1990 and acquired in 2000.
 
Despite a difficult economic environment Abra experienced another successful year building on the previous year's success. Poland is unique among other European countries still showing a small but positive GDP growth, largely fuelled by retail sales growth. Such market conditions, combined with the ongoing and successful implementation of retail strategies, inclusive of the organic growth, contributed significantly to building a strong market presence of our brand.

The current store base is 69, with 10 additional store openings planned for in the coming year. Strategically Abra intends to pursue a new channel of distribution by establishing a franchise network of furniture stores operating under the Abra trading name, with the initial goal being to build strong, long term partnerships with at least five franchisees. Abra remains committed to exploring business opportunities in eastern Europe for its expansion beyond Poland.
 
 
 
 
Abra
 
  Piotr Krzanowski (55)
  MSc
  Chief executive – 19*
  Executive management
  Aneta Filik (39)
M(Psychology)
Human resources – 14*
  Piotr Lisowski (41)
MSc
Merchandise and Marketing – 16*
  Marek Zelek (33)
BSc (IT)
Logistics – 10*
   
years’ experience in furniture retail