Despite a difficult
economic environment Abra experienced another successful year
building on the previous year's success. Poland is unique among other
European countries still showing a small but positive GDP growth,
largely fuelled by retail sales growth. Such market conditions, combined
with the ongoing and successful implementation of retail strategies,
inclusive of the organic growth, contributed significantly to building a
strong market presence of our brand.
The current store base is 69, with 10 additional store openings planned
for in the coming year. Strategically Abra intends to pursue a new
channel of distribution by establishing a franchise network of furniture
stores operating under the Abra trading name, with the initial goal being
to build strong, long term partnerships with at least five franchisees.
Abra remains committed to exploring business opportunities in eastern
Europe for its expansion beyond Poland.
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